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Thomas Wlazik was a manager at Google for twelve years and now oversees the sales division at TikTok for the DACH region, the Netherlands, and Israel. In the OMR Podcast, he provides insights into the rapid growth of the short-video platform, explains why the number of followers on TikTok is no longer as important, and offers OMR founder Philipp Westermeyer tips on how he could still build a successful account in the network popular among Gen Z, even in his early 40s.