1/1 Ads
Through savings account offers and advertising featuring basketball star Dirk Nowitzki, ING Germany has become the largest direct bank in the country, with the goal of reaching ten million customers firmly in sight. In the OMR and Finance Forward podcast, CEO Nick Jue shares his thoughts on the advertising impact of interest rates on savings, whether he's worried about competitors like Trade Republic and Scalable Capital, and what changes he wants to make to the brand.