OMR Podcast - Jens Bischof, Eurowings-CEO

Eurowings couldn’t win the price war against competitors like Ryanair, so CEO Jens Bischof reoriented the airline. With more service than Ryanair and lower ticket prices than its sister brand Lufthansa, the airline aims to appeal to both vacationers and business travelers. In the OMR Podcast, Jens Bischof discusses the strategic shift, new flight routes to destinations like Saudi Arabia and Dubai, and the importance of Mallorca for the company’s overall business.